FOR IMMEDIATE RELEASE
Media Contacts: Jillian Verpent
BML Public Relations
(973) 337-6395
PRICE RITE OF UTICA TO OFFICIALLY OPEN SUNDAY, JUNE 25
First 200 Customers in Line to Receive a Complimentary $25 Gift Card
Utica, NY (June 19, 2017) – Price Rite Supermarkets, known for its everyday low prices, today announced the grand opening of its new 32,000-square-foot Utica store, located at 501 Bleeker Street, will take place on Sunday, June 25 at 8:00am. The supermarket chain’s shopper-friendly format features a wide selection of fresh produce, natural and organic products and a variety of private label and national grocery brands – at about half the cost of a traditional supermarket. The store will add approximately 85 jobs to the local community once opened.
In celebration of its official grand opening, the supermarket chain will offer the first 200 customers in line a complimentary $25 Price Rite gift card. A ribbon cutting ceremony with Price Rite executives, including President, Neil Duffy, and Executive Vice President, Jim Dorey, and local community leaders is scheduled to take place at 10:00am on Sunday, June 25. Price Rite will also present a donation of $500 each – $1,500 in total – to Feed Our Vets food pantry, Hope House in Utica and Rescue Mission of Utica as part its mission to fight hunger and give back to the local community, causes that are at the heart of Price Rite’s charitable giving. Additional activities and product giveaways will be available to customers throughout the day, including a hot dog stand staffed by volunteers from Feed Our Vets from 11:00am – 3:00pm, with all proceeds from hot dog sales benefitting the food pantry.
“We are pleased to announce the opening of our new Utica store, and we are privileged to be part of this community,” said Neil Duffy, president of Price Rite. “We look forward to providing local shoppers with the outstanding customer service, variety, value and low prices that Price Rite is known for. Our company is built on the philosophy that customers should not have to sacrifice quality to save on price, and we are excited to deliver on that promise to offer a great shopping experience to the Utica community.”
“Our administration has worked diligently with Price Rite representatives, and we are thrilled they are opening a new grocery store in downtown and welcome them with open arms,” said Utica Mayor Robert Palmieri. “When speaking with current and prospective downtown and Baggs Square residents, there is a universal desire to have everyday amenities readily accessible, and Price Rite’s presence is a major step forward in our mission to make downtown a fully-fledged neighborhood.”
The new Price Rite of Utica will employ the supermarket chain’s convenient format featuring a broad array of groceries containing both private label items and national brands, including deliveries of fresh produce from around the corner and around the world six days per week, with a wide variety of ethnic products to cater to Price Rite’s diverse customer base; packaged meats, including a selection of organic and natural items, grass-fed offerings, Grade A poultry and USDA Choice cuts; baked goods; and dairy and frozen food, along with a large selection of organic and natural offerings including the new Wholesome Pantry line, a private label line of free-from and organic products void of 110 ingredients and containing no artificial additives, flavors or preservatives. Price Rite of Utica will also feature some of the industry’s leading “green technologies,” including glass doors on dairy cases and energy-efficient lighting and refrigeration throughout the entire store, and will be the debut store for Price Rite’s fresh, updated logo, which will be rolled out to additional stores in the coming months.
For added convenience, the store will offer My Price Rite, a free service that allows customers to receive special offers and savings on their personal mobile device (iOS or Android), and customers can also take advantage of Price Rite’s partnership with Ibotta, a free mobile shopping app that offers users cash back on everyday purchases, allowing them to earn cash rewards, bonuses and store extras as they shop.
Price Rite is an American company whose mission is to provide customers with a clean, fresh and friendly shopping experience while offering the same quality foods as traditional supermarkets at a bargain price, providing customers with the convenience of warehouse club-style shopping without the membership fees or bulk-buying requirements. The supermarket chain takes a variety of different approaches to help keep costs down and pass along those savings to customers, including spending less on advertising and store décor than conventional stores, encouraging customers to bring their own bags or purchase a reusable bag for 10 cents and fine-tuning product assortments while maintaining diversity within each category by providing a choice of private label and national brand selection. By streamlining operating costs, Price Rite can focus on providing great buys in-store. Price Rite regularly features specials and amazing values on food and non-food items alike.
The new Price Rite of Utica will be open Sunday 8:00am – 8:00pm and Monday through Saturday 8:00am – 9:00pm. For more information, please visit www.PriceRiteSupermarkets.com.
About Price Rite
Price Rite operates 63 stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia. Price Rite stores offer customers an expanded produce department and quality food products at savings up to 50 percent less than traditional supermarkets. The typical Price Rite store is about 35,000 to 40,000 square feet in size and employs anywhere from 75 to 150 associates. The first Price Rite opened in West Springfield, MA in 1995. For more information, please visit www.priceritesupermarkets.com.
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